FOR THE WOMAN YOU'VE BECOME

Ellarose began 25 years ago with a small collection, a rack of clothes, and women sharing the pieces they loved with other women. 

At home, surrounded by her architect husband’s sketches, materials and conversations about proportion and form, our founder Ella Borsatto developed an eye for the details that make something feel just right.

As we grew, so did the women around us. Lives changed. Bodies changed. Tastes evolved.

Today, every piece must meet The Ellarose Standard:

FIT · FEEL · FUNCTION · FLAIR

Does it flatter? Feel good? Work for real life? And have that little something worth noticing?

If it doesn’t meet all four, it doesn’t make the collection.

WORN & LOVED BY 9,000+ WOMEN LIKE YOU

"Online shopping can be hit or miss for me because I need things to fit well and feel comfortable straight away. I used the size chart and it was spot on. A real win with Ellarose."

Deborah H. - Philadelphia, PA

"I am a size 2XL and I have avoided so many events because nothing online ever fits the way it looks on the model. Ellarose changed that. This dress fits beautifully and I finally feel confident going out again."

Angela R. - Manhattan, NY

"I always worry about quality when ordering clothes online, but Ellarose completely exceeded my expectations. The fabric feels beautifully made and everything looks just as good in person as it did on the screen. Really impressed."

Eleanor W. - Lakewood, NJ

"I wasn't sure how long delivery would take, but my order arrived earlier than expected and was packaged beautifully. Everything felt smooth from start to finish. Ellarose clearly cares about the details."

Claire D. - Portland, OR

"I was hesitant spending $250 on some dresses I liked from a website I didn't know, but I'm really glad I did. The quality is beautiful and they fit perfectly. Would highly recommend"

Ashley M. - Savannah, GA

"I was nervous spending this much on a dress from a site I'd never heard of. I'm so glad I went for it. The quality is gorgeous and the fit was perfect. Thank you, Ellarose."

Elena R. - Brooklyn, NY

THE ELLAROSE STANDARD

FIT · FEEL · FUNCTION · FLAIR

Every piece is chosen against the four things we believe great clothes should deliver.

DESIGNED FOR EVERYDAY LIFE

Beautiful enough to feel special. Comfortable and wearable enough to reach for again and again.

COMPLIMENTARY U.S. SHIPPING

We ship for free across the USA with USPS so you can shop from anywhere.