★★★★★ 4.9 / 5 | Based on 2,411 reviews

LAYLA™ - COMFY CASUAL MAXI DRESS

Name: LAYLA™ - COMFY CASUAL MAXI DRESS
Brand: My Store
Price: 64.95 USD
Availability: InStock

$162.00 $64.95 Save 60%

Tax included. Shipping calculated at checkout.

F I T

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Moving Sale Ends Midnight

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Low in stock, only a few left
Low in stock, only a few left

Ships by Mon, Mar 16

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MOVING SALE: Selected styles are now up to 60% off. Once pieces leave during the move, we can't promise they'll return. If you can still click "Add to cart," there are still some left!

The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.

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WORN & LOVED BY 9,000+ WOMEN LIKE YOU

"Online shopping can be hit or miss for me because I need things to fit well and feel comfortable straight away. I used the size chart and it was spot on. A real win with Ellarose."

Deborah H. - Philadelphia, PA

"I am a size 2XL and I have avoided so many events because nothing online ever fits the way it looks on the model. Ellarose changed that. This dress fits beautifully and I finally feel confident going out again."

Angela R. - Manhattan, NY

"I always worry about quality when ordering clothes online, but Ellarose completely exceeded my expectations. The fabric feels beautifully made and everything looks just as good in person as it did on the screen. Really impressed."

Eleanor W. - Lakewood, NJ

"I wasn't sure how long delivery would take, but my order arrived earlier than expected and was packaged beautifully. Everything felt smooth from start to finish. Ellarose clearly cares about the details."

Claire D. - Portland, OR

"I was hesitant spending $250 on some dresses I liked from a website I didn't know, but I'm really glad I did. The quality is beautiful and they fit perfectly. Would highly recommend"

Ashley M. - Savannah, GA

"I was nervous spending this much on a dress from a site I'd never heard of. I'm so glad I went for it. The quality is gorgeous and the fit was perfect. Thank you, Ellarose."

Elena R. - Brooklyn, NY

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SOME STORES ARE BUILT FOR EVERY WOMAN. WE BUILT OURS FOR YOU. 👑

Ellarose started small — with a small collection, a rack of clothes, and women sharing the pieces they loved with other women.

At home, surrounded by her architect husband’s sketches, materials and conversations about proportion and form, our founder developed an eye for the details that make something feel just right.

That same eye still guides Ellarose today. Every piece we choose must meet The Ellarose Standard: Fit, Feel, Function & Flair.

Now, as we make room for our next chapter, selected pieces are up to 60% off in our Moving Sale. Once certain styles and sizes leave during the move, we can’t promise they’ll return.

If you’ve had your eye on something, this is the moment.

With love,
Ellarose ♡

COMPLIMENTARY U.S. SHIPPING

Enjoy free shipping with USPS on every order across the U.S. today only. We’ll deliver straight to your door, safely and without extra cost

30-DAY GUARANTEE

Take your time. Every order is backed by our 30-day guarantee, so you can shop with confidence

THE ELLAROSE STANDARD

Every piece is chosen for Fit, Feel, Function & Flair — because looking good should feel just as good

HERE WHEN YOU NEED US

Questions about your order? Our customer care team is always happy to help. Reach us at support@ellaroseclothing.com

This is where it all started

A rack of clothes. A table covered in sketches.
A small New York apartment we called home.

My husband worked in architecture, so our home was always filled with drawings, materials and conversations about proportion, texture and why some things simply felt right.

I started bringing clothes into that same little space. Women came by, tried things on, brought their friends — and slowly, word spread.

No grand opening. No perfect plan.
Just an eye for beautiful things and a belief that women deserved to feel wonderful wearing them.

That little apartment became Ellarose.

— Ellarose

FAQs

Yes, only during this Sale, we are offering free premium shipping with USPS because we value you as a customer and want to provide you with the best service.

Processing your order takes our team 0-2 days followed by 5-7 day delivery. Your order will be shipped via USPS's premium shipping service.

You can track it through the link provided in your order's confirmation email.

We’re committed to processing and shipping your orders within 0 to 48 hours of you placing it.

Once your order is on its way, you’ll receive a confirmation email with tracking details. This will allow you to easily follow the journey of your package as it makes its way to you. You can go to the 'Track My Order' page when you have received the order tracking number from your confirmation email

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team at support@ellaroseclothing.com, we’re happy to help you right away

Each product includes a detailed size chart under 'What's My Size?' next to the Size Selector, to help you pick the best fit. If you’re between two sizes, we recommend going one size up for extra comfort. Still unsure? Our customer support team is happy to assist you

Doesn't fit? - Not a worry! You can return or exchange it at any time. We offer a 30-day return or exchange guarantee, so if you are not satisfied with your order for any reason, just reach out. We are committed to making sure you are protected with every purchase

You can pay safely and securely with the following payment methods: PayPal, Credit Card, Visa, Mastercard, Maestro, American Express, Union Pay, Apple Pay, Google Pay, and Shop Pay

For any other questions, please contact us at support@ellaroseclothing.com